Future Game ASW25
environmentalbranding
An activation for Nike during All-Star Weekend to showcase the next generation of elite hoopers at the Future Game arena, delivering a premier youth basketball experience.
SPATIAL DESIGN: Luke Todd, Yuting Chang
GRAPHIC DESIGN: Evelyn Luu, Isa Eugenio
PRODUCTION + FABRICATION: Blue Revolver Inc.
PHOTOGRAPHY: Kate Owen
The three-day event in Oakland, CA, also debuted Nike’s Black Label Collection—an all-black line that defined the look and feel of the 2025 Future Game experience.
Print and branding touch points are applied throughout the activation, including the tunnel walk, athlete lounge, scoreboard, court, and building exterior.
