NIKE NYFW
spatialbranding
Nike NYFW ‘The Look of Victory’. The exhibition curated around the upcoming book “Look Good, Feel Good, Play Good: Nike Apparel” showcased how modern style is fueled by sport and the athletes who lead the way, celebrating their relentless drive, resilience in the face of adversity, and the way they command both sport and style with unmatched presence.
CURATED BY: Alessandra Gomez
SPATIAL DESIGN: Luke Todd, Mateus Comparato
GRAPHIC DESIGN: Evelyn Luu, Katy Wai, Michelle Bac
PRODUCTION + FABRICATION: Blue Revolver Inc.
PHOTOGRAPHY: Kate Owen
The entrance featured a manifesto wall and exhibition pamphlets. My role included preparing all graphic print files and overseeing graphic install, while collaborating with a great and dynamic team.
The overall exhibition highlighted both athletes and artists that showcased the Style of Sport.
Throughout the exhibition, leaning panel prints were made to display messaging, iconic quotes, and curated imagery from Nike DNA. Featuring commissioned work by NYC creatives, interactive moments, giveaways, and special guest appearances.
