Nike After Dark Tour 2025
visual identityenvironmental
stage visuals
After leading the development of the global toolkit for Nike’s After Dark Tour — a global series of nighttime races across six major cities, I had the opportunity to build out the Los Angeles race activation with a spectacular team.
For the tour’s largest stop in Los Angeles, The Grove was transformed into The Expotique, a rooftop expo and Style Stage featuring athletes and creators. I oversaw the visual applications of the full experience, from signage to the SoFi Stadium concert stage visuals—where Doechii performed for 18,000 finishers after their 13.1-mile night run.
GRAPHICS: Evelyn Luu, Dora Kim, Stéphane Rodriguez
MOTION: Actual Objects, Isa Eugenio
PRODUCTION + FABRICATION + SPATIAL: Blue Revolver Inc.
PHOTOGRAPHY: Kate Owen
