evelyn luu
graphic designer

WNBA ASW24

print
environmental
branding

For Nike’s space at WNBA Live 2024, guests were welcomed into a Winners-Only Club, embodying the motto that “Winning Isn’t for Everyone”. 

SPATIAL DESIGN: Mateus Comparato, Yu-Ting Chang, Michelle Antonorsi, Hyunoh Chang, Jacy Jun
GRAPHIC DESIGN: Evelyn Luu, Sean Binay, Katy Wai
PRODUCTION + FABRICATION: Blue Revolver Inc.
PHOTOGRAPHY: Kate Owen


This experience featured plenty of print and spatial graphics. The tunnel walk includes messaging and imagery from athletes like Sabrina Ionescu, Dawn Staley, Brittney Griner, and more.




At Nike’s Winners-Only lounge at WNBA Live, guests had the opportunity to purchase from an exclusive line of merch and customization options including patches, vinyl transfers, and shoe charms.